Pablo Ferro's titles were on my mind, and definitely influenced the choice of font. It's always my goal to make the typography feel so organic that you don't even notice it as its own, separate element. His brief to me was to make the titles beautiful, elegant, and as close to invisible as possible – which meshes with my own aesthetic for this type of situation. Luckily, if there's anybody who understands that sort of urgent artistic need, it's Tarsem. Less than perfect type is personally upsetting to me, and I felt that the typography for The Fall should be as beautifully considered as the film itself, so I basically pleaded that he let me do the job. Tarsem had done some rough versions of the type for the opening credits and showed it to me. This is also how I got involved in the typography for the rest of the titles and end credits. But of course, I secretly had my eye on the titles! I was very excited when Tarsem decided to use the logo for the film and the collateral materials. In the course of that project I designed a logo for The Fall that was intended solely for the book.
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Tarsem initially called me in to design a book of photography from the movie which was printed in a very limited edition and sent out as a promotion.īook sleeve detail with photography by Stephen Berkman, Steven Colover, Ged Clarke, and Tarsem That much was clear from the moment I saw the first photos Stephen Berkman had taken on set, and particularly after Tarsem showed me a rough cut.
SB: Tarsem is a genius, and The Fall is a masterpiece. What was it like to work with Tarsem? How did you feel about the film, and how did that influence your design work? Graphic design entered the mix when I figured out that I could control the typographic and the illustrative visuals. With each project I get a tiny slice of the world that I can bend to my will, that's under my complete control.
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Which is to say I started drawing when I was little and then figured out how to get my work printed as I got older. How did you get into graphic design? How did you know that this was the route you wanted to pursue? A discussion with the film's logo designer and typographer STEFAN BUCHER at 344 Design.